Co-registration
Transparent, high-consent leads from co-branded sweepstakes
Co-registration is our premium sweepstakes format: your brand appears in a dedicated sponsor section within the sign-up flow, where users can individually select which companies they want to be contacted by. This ensures better compliance, clearer disclosure, and typically higher conversion rates compared to generic partner opt-ins.
What it is
Leads from co-branded sweepstakes where all sponsors are named; users consent to be contacted by each.
- Traffic
- Sweepstakes entry pages
- How leads are collected
- User consents to clearly named sponsors on a co-branded sweepstake
- Intent
- Moderate to high
- Quality
- Stronger consent and transparency; better quality than bulk; higher CPL
Why co-reg
- Named disclosure — Your brand is visible at sign-up; no "partner offers" ambiguity.
- Stronger consent — Users opt in to you specifically; better for compliance and brand safety.
- Higher quality — Leads have chosen to hear from you; typically better engagement and conversion than coreg.
- Trust — Clear, transparent flow that utilities, telco, and insurance brands rely on.
Co-sponsor vs coreg
Both are sweepstakes lead products; the main difference is how the advertiser is presented and how consent is collected.
Co-reg
Coreg: Your brand is named; user consents to you (and any other named sponsors). Higher intent, higher CPL, better for compliance and quality.
Sponsor
Coreg: User opts in to "partner offers" and answers follow-up questions after the sweepstake; advertisers are not named. Higher volume, lower CPL; generic consent with category or industry qualification.
What to expect
We typically start with a test (e.g. €1,000–€2,000) to validate volume and quality in your target market. Once you're happy, we move to recurring volume. We run co-sponsor in Italy, UK, Germany, France, and Spain.
Ideal for
Utilities, telco, insurance, and any brand that values clear disclosure and stronger lead quality.