Our story
Built by operators who have seen every side of performance marketing
Four industry veterans — each with more than fifteen years in digital media and lead generation — founded Conversion Media in 2018. What began as a focused team is now more than fifty people across Europe, working every day so data is gathered, stored, and distributed with discipline. One belief ties it together: creativity is what turns numbers into outcomes clients can feel.
Where we began
Before there was a company, there were four people who had already spent over a decade each buying media, engineering funnels, and handling the messy edge cases of B2C lead delivery. They launched Conversion Media to run that work at a standard they could stand behind — transparent processes, accountable media, and creative that earns attention instead of shouting for it.
The early years were deliberately lean: small teams, strict QA, and long-term relationships over quick wins. That discipline became the backbone of how we still onboard partners, launch campaigns, and protect brand safety today.
How we grew
Market by market, format by format — always with the same question: can we measure it, store it cleanly, and hand it to clients in a form they can use tomorrow?
- 2018
Four founders, one mandate
Conversion Media is founded in Milan by four partners with fifteen-plus years each in performance marketing, lead generation, and publisher-side operations. The goal was simple: pair serious media buying with operational rigor most agencies treat as an afterthought.
- 2019–2020
Europe, one step at a time
We deepen delivery across the UK, Italy, and the DACH corridor — then extend into France and Spain. Each market adds local nuance, but the playbook stays the same: consent-first data, clear SLAs, and creative tailored to what actually converts in that geography.
- 2021–2022
Formats multiply; standards do not bend
Surveys, sweepstakes, linkout, Meta lead forms, email, and bulk programmes run in parallel. Instead of silos, we invest in shared tooling so every channel feeds the same governance: how leads are captured, validated, and handed off.
- 2023
Fifty people — and counting
Headcount crosses fifty specialists working daily across media, creative, data operations, compliance, and account teams. The company stops looking like a project shop and starts operating like infrastructure clients can build on.
- Today
Data in motion, creativity at the centre
Every weekday, our teams gather, store, and distribute lead and engagement data across the campaigns we run — from high-volume performance buys to survey and sweepstakes funnels. Media buyers, designers, and analysts work side by side so insights from yesterday shape the briefs we ship tomorrow.
50+
people in daily operations
From first touch to client-ready data
We do not treat leads as one-off exports. We treat them as assets that need a safe path from capture to delivery.
Gather
Surveys, forms, chatbots, linkout flows, and paid social — captured with consent frameworks and channel-specific QA.
Store
Structured storage, validation rules, and audit trails so performance, compliance, and client reporting stay aligned.
Distribute
APIs, secure file delivery, and real-time handoffs to CRMs and buyers — timed so sales teams receive usable intent, not noise.
What the team works on every day
Behind every number is a mix of craft and discipline.
Performance campaigns
Media planning, buying, and optimisation across social, search, and partner inventory — always tied back to cost per qualified lead.
Surveys and sweepstakes
Engagement mechanics that respect the user while filling pipelines — creative hooks, routing logic, and structures tested in market.
Creative and production
Concept through launch: static, motion, landing experiences, and iterative testing so messaging keeps pace with performance data.
Why creativity still matters
Data tells you what happened; creativity changes what happens next. Our strongest results come when media, messaging, and mechanics are designed together — not when a spreadsheet runs the room alone. That is the standard we bring to every market we enter.
Work with us
We are growing the team. A few areas we are focused on right now:
- Business Development (Spain)
- Sales Operations (Delivery) in the UK
- Performance Campaigns
Tell us what you are building
Whether you need volume, niche verticals, or a partner who will argue honestly about what will scale, we are ready to talk.
Start a conversation