Anonymisierte Szenarien — wie der Auftrag aussah, was wir gefahren haben und was sich geändert hat. Alles auf einer Seite.
15 Fallstudien
Erneuerbare EnergieSpanienChatbot Leads
Kunde: Residential solar installer
From cold lists to quote-ready conversations
Chatbot qualification in front of sales cut wasted calls and lifted MQL-to-SQL by roughly 25%.
Problem
The team was buying large volumes of cold leads. Many records were outdated or weak on intent, so sales burned time on contacts who would not book a survey.
Lösung
We layered a structured chatbot to confirm interest, property context, and timeline before handoff. Only users who passed entered the MQL queue for inside sales; sourcing stayed in-market.
Zeitrahmen
8–10 weeks from go-live (pilot through steady state).
Ergebnis
MQL-to-SQL improved by approximately 25% versus the prior baseline, as reps consistently reached people who had confirmed solar interest in the bot.
Motor insuranceVereinigtes KönigreichWhite-Label Landing Pages
Kunde: UK motor insurer
Landing governance and 95% acceptance
A white-label landing aligned to internal acceptance rules cut CRM noise and sustained volume at target CPL.
Problem
Too many submissions failed internal acceptance checks after CRM ingest, wasting underwriting and contact-centre capacity.
Lösung
Conversion Media delivered a custom white-label landing with fields and disclosure aligned to the insurer’s rules, wired so only compliant, complete leads entered the CRM.
Zeitrahmen
First three months after launch.
Ergebnis
Lead acceptance at onboarding reached 95%. The programme delivered thousands of qualified submissions in that window, with conversion reporting marketing and risk could defend internally.
Kunde: Enterprise with large outbound dialling team
Better lists for outbound dialling
Segmentation and freshness rules on usable records replaced a flat, low-quality database pool.
Problem
Outbound teams were working a low-quality database: poor segment fit, duplicates, and weak match to current offers.
Lösung
We applied additional segmentation and freshness rules on the data they were cleared to use, and defined clearer dialling cohorts so agents prioritised higher-propensity records instead of a flat pool.
Zeitrahmen
Six-week tuning cycle after the first data refresh.
Ergebnis
Connect-to-conversation quality improved materially; leadership could attribute pipeline to refreshed cohorts rather than blended noise. (Exact figures withheld — client confidential.)
Erneuerbare EnergieItalienMeta Lead Ads
Kunde: Heat pump and HVAC retailer
Native forms for winter upgrade peaks
Meta Lead Forms kept cost per qualified enquiry predictable during a seasonal push.
Problem
The brand needed steady inbound enquiries across northern regions without building new landings for every short campaign.
Lösung
We ran in-feed native lead forms with creative and audience tests tuned to homeowners exploring heating upgrades, with handoff into their CRM within minutes.
Zeitrahmen
12-week seasonal campaign window.
Ergebnis
CPL stayed within the agreed band while qualified enquiry volume doubled versus the prior non-native mix, and sales could prioritise postcodes the installers actually served.
Co-branded sweepstakes entries put the installer’s brand at the point of sign-up and improved lead quality versus generic partner pools.
Problem
Generic partner opt-ins produced uneven intent; compliance wanted named disclosure at capture.
Lösung
We placed the brand as a named co-sponsor on a green-home prize draw, with explicit tick-box consent to contact and fielding aligned to their survey booking flow.
Zeitrahmen
Ongoing programme after a 4-week pilot.
Ergebnis
Cost per booked site survey fell versus the old coreg-style mix, and fewer leads were rejected in QA for consent or profile mismatch.
Meta traffic to the client’s own landing preserved brand control while we optimised creative and audience.
Problem
The team wanted leads on their site for tracking and trust, but in-house media capacity was stretched.
Lösung
We drove Meta campaigns to their existing calculator page with UTM discipline and weekly creative iterations, while they kept full control of copy and conversion tracking.
Zeitrahmen
First 90 days of the partnership.
Ergebnis
Lead-to-opportunity rate improved versus a prior agency that sent traffic to thin intermediaries, and finance could reconcile spend to downstream revenue in their own analytics stack.
